This entry is part 1 of 2 in the series Building a Brand

Everyone has a different process. Each person needs to find what work best for them. I found a process that works for me that considers what is important for both you and the client.


  • Conduct an interview with the client to get the design details by asking questions.​​​​
  • Conduct research into logo designs that have been successful and current styles and trends that may be related to the design brief.


  • Develop the logo design concept(s) around the brief and research by sketching your ideas and concept.
  • Take breaks throughout the design process. This lets your ideas mature and helps you get renewed enthusiasm for each idea.
  • Gather feedback on your designs from other designers to better you skills. Many times other viewpoints help you to see ideas more clearly or to point out alternative points of view.


  • Sometimes its good to show the logo in black and white so color doesn’t become a deterrent.
  • Create multiple logo options with multiple color palettes.
  • Display each option in real world scenarios to give the client and idea of what they can expect in real life.


  • Position yourself so you can guide the client to the best solution. You want the client to be happy but sometimes clients need to be told what looks good and bad. You are the professional and you should be confident in your directions.
  • Choose only a select few logos to present to the client. Presenting only the best is recommended. Never show work that you are not proud of because they can sometime choose the ones you hate.


  • Once a design is chosen, package the logos for various scenarios.
  • Provide instructions on how to use and not to use the logo.
  • Its always nice to provide a full brand guide with many of the elements from your original presentation.