This entry is part 2 of 2 in the series Building a Brand

One of the most important things to consider when building your brand is the voice and tone in which you speak about your business. Both the voice and tone of your brand is important to consider before you speak or write about your brand. Identifying the way you speak and write about your business can help you to further solidify your overall company mission and shows both your customers and employees what your company stands for.​​​​​

Key elements to identify when building your voice and tone:


Who you are and what you stand for creates a foundation for building your brand. Knowing why your company exists can inform your business goals and keep your business focussed on its mission.


Your unique qualities make your culture special, and these should be a pillar of developing your voice. By defining your culture you will help others align themselves with your mission.


Listening can reveal how your community speaks and can help you speak easier with them and to them. You can use their language and meet them on their terms.


Personality and authenticity are key here. What do you want to add to the conversation? As you think about what you can offer, you’ll start to see a better picture of where your voice might fit.