Choosing colors can be difficult when you begin to think about how diverse the digital landscape has become. Marketers want color and message to explode off the page but in doing so it can exclude people that struggle to see certain colors. It’s important to find the balance between brand and accessibility when choosing your colors.
Standard alert colors
These colors look great together and communicate the right message, they even help to elevate the brand to feel more fun but when considering accessibility, they start to look a little like a mistake due to the variance of text colors needed to reach optimal accessibility ratings.
Try dark or light text
The lighter text doesn’t really work well due to how dark the background colors need to be in order to achieve the right accessibility rating. The lighter colors work but visually they can be challenging to read in some cases, especially when compared to a lighter super accessible option.
Super Accessible
Another option would be to go with a simple version that allows for maximum accessibility within the color range but this method excludes the fun that previous versions bring into the branding.
The Final Results
Trying to reach a happy middle ground can be a challenge but in the end it will be rewarding because you will end up with an option for colors that work both with the brand and as accessible color options.
